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Just a proven framework that works with whatever footage you already have.
What if the secret to compelling storytelling isn't more planning—it's knowing how to work with the beautiful chaos of real life?
I'm Brandon Li, and after creating travel films that have earned millions of views across 60+ countries, I've discovered something counterintuitive:
The best stories emerge from unplanned moments.
My films have received 11 Vimeo Staff Picks and commercial partnerships with Sony, DJI, and Etihad Airways. But here's what most people don't know—I shoot almost everything completely unscripted.
No predetermined storylines. No shot lists. I simply follow what interests me in the moment, whether it's a craftsman working in his shop, kids playing in the street, or a spontaneous festival I stumble upon.
The breakthrough came when I realized:
The problem isn't your footage. It's not knowing how to arrange it.
The Real Challenge
You probably have incredible moments captured on your camera right now. That family trip where your daughter discovered the ocean for the first time. The weekend hiking trip where the sunrise took everyone's breath away. The cultural festival you stumbled upon while traveling.
But when you sit down to edit, you face the same frustrating reality:
The Unscripted Storytelling Secret is the Solution!
After years of experimentation, I developed a system I call the Energy Spectrum—a way to organize any footage based on emotional impact rather than when it was shot.
This is exactly how it works...
Step 1: Classify your clips by "energy level" (E1-E10)
E1: Quiet, contemplative moments
E5: Moderate activity and emotion
E10: Peak excitement and intensity
Step 2: Arrange these clips using a proven 6-part structure:
This creates natural emotional flow that keeps people watching from start to finish. It's the big secret and once you start seeing it in action you'll start noticing it in all sorts of captivating content.
Why This Works
Instead of fighting against the spontaneous nature of your footage, this framework embraces it. You can shoot freely, following your instincts about what's interesting, knowing you have a reliable method to craft it into something compelling later.
The Energy Spectrum works for any type of unscripted content:
✓ Travel enthusiasts with footage from multiple trips sitting unused
✓ Parents with years of family moments trapped on hard drives
✓ Content creators looking to add narrative structure to their videos
✓ Aspiring filmmakers who prefer shooting spontaneously
✓ Professional videographers wanting to offer better storytelling to clients
✓ Anyone with a collection of video clips they don't know how to use
You don't need expensive equipment or years of technical expertise. If you have footage you care about and want to share, this course is for you.
What You'll Learn
STEP 1: LIBERATING YOUR FOOTAGE
Why traditional storytelling approaches fail for unscripted content
STEP 2: THE ENERGY SPECTRUM FRAMEWORK
STEP 3: CAPTURING THE RIGHT MOMENTS
STEP 4: SENSORY STORYTELLING
STEP 5: TRANSITIONS & ADVANCED TECHNIQUES
STEP 6: BRINGING IT ALL TOGETHER
What You'll Get
✓ 40+ in-depth video lessons (8+ hours of training videos)
✓ Complete framework for organizing any unscripted footage
✓ Real film breakdowns showing the system in action
✓ Shooting technique tutorials for capturing better moments
✓ Case studies from award-winning projects
✓ Lifetime access to all current and future content
✓ Private community for feedback
Your Footage Deserves Better
Right now, you have stories waiting to be told. Moments that could move people, memories that deserve to be shared, adventures that could inspire others.
The only thing standing between your current footage and videos people actually want to watch is the right framework.
Unscripted Storytelling gives you that framework.
How long will I have access to the course?
You’ll have lifetime access to all course materials, including any future updates or additional content.
Is this course only for travel videos?
Not at all! While many examples come from travel contexts, the framework works for any unscripted content—family videos, event documentation, daily vlogs, client work, and more.
What editing software do I need?
The principles work with any editing software. We include examples in Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, but the concepts transfer to any platform—even mobile editing apps.
I’m not a technical person. Will this be too advanced?
This course focuses on storytelling principles rather than technical skills. In fact, many students find this approach liberating precisely because it doesn’t require technical expertise.
Will this work for footage I’ve already shot?
Absolutely! One of the core strengths of this framework is its ability to find story potential in footage that was never planned to go together.
How much time will it take to see results?
Many students complete their first project using the framework within a weekend. The full course takes about 8 hours to complete, but you can immediately apply individual concepts to your projects.
What equipment do I need for this course?
You can apply these techniques with any camera, from smartphones to professional cinema cameras. This course focuses on storytelling principles rather than specific gear.
I’m a beginner filmmaker. Is this too advanced for me?
Not at all! This course is designed to help filmmakers at all levels develop their storytelling instincts. In fact, many students find that learning these techniques early saves them years of frustration.
How is this different from other filmmaking courses?
Most filmmaking courses teach techniques designed for controlled environments with scripts and planning. This course specifically addresses the challenges of creating compelling stories when you can’t predict or control what’s happening in front of your camera.
How long will I have access to the course?
You'll have lifetime access to all course materials, including any future updates or additional content.
Is this course only for travel videos?
Not at all! While many examples come from travel contexts, the framework works for any unscripted content—family videos, event documentation, daily vlogs, client work, and more.
What editing software do I need?
The principles work with any editing software. We include examples in Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, but the concepts transfer to any platform—even mobile editing apps.
I'm not a technical person. Will this be too advanced?
This course focuses on storytelling principles rather than technical skills. In fact, many students find this approach liberating precisely because it doesn't require technical expertise.
Will this work for footage I've already shot?
Absolutely! One of the core strengths of this framework is its ability to find story potential in footage that was never planned to go together.
How much time will it take to see results?
Many students complete their first project using the framework within a weekend. The full course takes about 8 hours to complete, but you can immediately apply individual concepts to your projects.
What equipment do I need for this course?
You can apply these techniques with any camera, from smartphones to professional cinema cameras. This course focuses on storytelling principles rather than specific gear.
I'm a beginner filmmaker. Is this too advanced for me?
Not at all! This course is designed to help filmmakers at all levels develop their storytelling instincts. In fact, many students find that learning these techniques early saves them years of frustration.
How is this different from other filmmaking courses?
Most filmmaking courses teach techniques designed for controlled environments with scripts and planning. This course specifically addresses the challenges of creating compelling stories when you can't predict or control what's happening in front of your camera.
Your gimbal can be a powerful storytelling tool or a rather large, expensive paperweight if you don't know how to use it. This is a very in-depth training that covers how to get exceptional camera movements. From practical demonstrations to shooting out in chaotic real-world environments, the Gimbal Masterclass is the missing accessory that should come with every gimbal.
Regular Price: $147
Free with Storytelling
Using and mixing simple cameras for serious filmmaking. Learn how to seamlessly blend your smartphone, action camera and 360 camera with your main mirrorless camera - all with minimal editing and post production. Shoot more enjoyably, share more quickly with Fusion.aSeamlessly blend smartphone, action camera, 360 camera, and mirrorless footage into professional-looking films. Shoot more freely, edit faster, share sooner.
Regular Price: $147
Free with Storytelling
Go behind the scenes for the making of a full short film from shoot to edit. Download the files from the shoot to follow along. This project is a great way to see how Brandon solves challenges in the real world and how he brings it all together into a final video.
Regular Price: $197
Free with Storytelling
The iPhone Filmmaker is another start to finish film project shot entirely with the iPhone. If this is your primary filmmaking tool then you can get a lot of ideas and practical things you can do to make the most when shooting with an iPhone.
Regular Price: $197
Free with Storytelling
The DJI Pocket 3 is a tiny powerhouse of a camera. Learn how Brandon uses this to capture cinematic footage for his videos and YouTube channel in this fun training.
Regular Price: $97
Free with Storytelling
WE'LL MAKE THESE 6 SHORT VIDEOS FROM START TO FINISH
360 Camera Basics 9:34
Smartphone Basics 5:08
Action Camera Basics 8:04
Mirrorless Camera Basics 10:06
Introduction 1:31
Establishing Shot – Mirrorless + Gimbal 1:44
Overhead Shot – 360 Camera 2:43
Close-up Shot – Smartphone 1:52
Cocktail Show – Multi Cam 3:47
Preparing Mirrorless Footage for Editing 9:05
Cocktail Scene – Timeline Breakdown 13:18
Bonus:
Get all the clips from this video + a DaVinci Resolve Timeline to follow along with the editing
Introduction 1:13
Portrait Shot – Action Cam 2:14
Parallax Shot – Mirrorless + Long Lens 2:26
Orbit Shot – Mirrorless + Gimbal 2:27
Spinning Arc – 360 Camera 1:04
Overhead Shot – 360 Camera 1:33
Establishing Shot – 360 Camera 2:24
Epic Pullback Shot – 360 Camera 3:07
Preparing Action Cam Footage for Editing 5:53
Improvised Fashion – Timeline Breakdown 24:05
Bonus:
Get all the clips from this video + a DaVinci Resolve Timeline to follow along with the editing
Introduction 0:58
Skylight Transition – 360 Cam + Selfie Stick 6:20
Staircase Transition – Action Cam 3:40
Wide Exterior Shot – Mirrorless + Gimbal 2:54
Seamless Transition – Timeline Breakdown 15:25
Bonus:
Get all the clips from this video + a DaVinci Resolve Timeline to follow along with the editing
Introduction 1:10
Natural Light Camera + Movement 3:46
Cinematic Mode 5:53
Flying by the Subject 1:52
The Fake Selfie 1:07
Epic Sunset Shots 1:46
Sunset Portraits 1:26
Sunset B-roll 1:57
Shooting in Public – Timeline Breakdown 9:38
Bonus:
Get all the clips from this video + a DaVinci Resolve Timeline to follow along with the editing
Introduction 1:42
Details in Motion – Action Cam 1:54
Dreamy Close-ups – Mirrorless + Tilt Lens 2:23
Flying Out a Window – 360 Cam + Extension Rod 7:31
Macro Detail Shots – Smartphone 3:05
Quick Wide Shot – Action Cam 1:39
Rooftop Wide Shot – 360 Cam + Extension Rod 2:43
Preparing 360 Smartphone Footage for Editing 3:43
Preparing 360 Cam Footage for Editing 8:33
Temple Scene – Timeline Breakdown 9:46
Bonus:
Get all the clips from this video + a DaVinci Resolve Timeline to follow along with the editing
Create with more fluidity:
Learn to visualize your ideas on screen, using only essential gear and resources.
Smooth Transitions:
Become proficient in creating seamless transitions between different cameras and channels, ensuring high-quality footage.
Enhance Your Storytelling Abilities:
By understanding camera usage, you can elevate your storytelling skills, better conveying your message to engage with your audience.
Efficient Camera Set-up:
Acquire time-saving techniques for camera setups, reducing the need for extensive color correction during post-production.
Spark New Ideas:
Inspiration comes from many places and using small cameras opens up a world of new possibilities to explore
Stay Updated with New Developments:
Stay informed with the latest advancements in camera technology, opening up new opportunities for unique visual captures.
Effective Camera Selection:
Discover how to choose the perfect camera for every shot to simplify the filming process.
Optimize Camera Utilization:
Learn to identify and capitalize on the strengths of different camera models, optimizing their performance for each scene.
SELECT CLIENT LIST
You have beautiful moments trapped on your hard drive.
Your hard drives, cloud storage, and camera roll are filled with incredible footage.
Remember that family trip to the beach?
The weekend hiking with friends?
Your adventures traveling abroad?
Maybe even client work you shot but struggled to edit.
I bet you captured some amazing moments.
But if you're like most people, those videos are just sitting there—unseen and unshared.
Why? Because turning random clips into a watchable story feels impossible without the right system.
The Problem Isn't Your Footage.
Most filmmaking courses teach you to plan everything in advance:
That works great for Hollywood movies... but it completely fails for travel videos, family moments, and spontaneous experiences.
The truth is: life's best moments don't follow a script. So why should your approach to filming them?
You Know The Feeling...
Overwhelm when you open your footage folder and see dozens (or hundreds) of random clips with no clear way to connect them
The worst part? This cycle repeats with every trip or event. You capture beautiful moments only to have them join the growing collection of unwatched footage on your hard drive.
There is a better way and I will show you exactly how to do it!
Hi, I'm Brandon Li
I've traveled to over 60 countries capturing unscripted moments that have earned millions of views, 11 Vimeo Staff Picks, and commercial work with brands like Sony, DJI, and Etihad Airways.
But it wasn't always this way.
Like you, I used to return home with hours of beautiful footage but no clear way to transform it into something worth sharing. I'd feel that familiar sense of overwhelm looking at dozens of random clips.
Traditional filmmaking techniques just didn't apply to my spontaneous shooting style.
My Breakthrough: The Unscripted Framework
After years of trial and error, I developed a system that changed everything—a way to transform random clips into compelling stories that people actually want to watch.
This isn't about planning everything in advance.
It's about having a framework that lets you shoot freely, following your intuition, knowing you can craft a captivating story later.
What Makes This Different?
Unscripted Storytelling gives you:
This isn't about fancy equipment or complicated effects. It's about developing storytelling instincts that work in real-world, unpredictable situations.
Meet The Energy Spectrum
At the heart of my approach is what I call the "Energy Spectrum"—a practical way to sort and structure your footage based on emotional impact rather than chronology.
Here's how it works:
This approach works whether you're creating:
Videos that capture attention, evoke emotion, and leave a lasting impression.
Unscripted Storytelling Is For:
✓ Travel enthusiasts with footage from multiple trips sitting unused
✓ Parents with years of family moments trapped on hard drives
✓ Content creators looking to add narrative structure to their videos
✓ Aspiring filmmakers who prefer shooting spontaneously
✓ Professional videographers wanting to offer better storytelling to clients
✓ Anyone with a collection of video clips they don't know how to use
You don't need expensive equipment or years of technical expertise. If you have footage you care about and want to share, this course is for you.
What You'll Get
40+ in-depth video lessons (over 8 hours of content)
Don't Let Your Moments Stay Trapped Forever
Every day that passes, those beautiful moments captured in your footage become more distant.
Memories fade. Opportunities to share are lost.
Your footage deserves better than to sit forgotten on a hard drive.
With the Unscripted Storytelling framework, you can finally transform those random clips into meaningful stories that move, inspire, and connect with viewers.
Your gimbal can be a powerful storytelling tool or a rather large, expensive paperweight if you don't know how to use it. This is a very in-depth training that covers how to get exceptional camera movements. From practical demonstrations to shooting out in chaotic real-world environments, the Gimbal Masterclass is the missing accessory that should come with every gimbal.
Regular Price: $147
Free with Storytelling
Using and mixing simple cameras for serious filmmaking. Learn how to seamlessly blend your smartphone, action camera and 360 camera with your main mirrorless camera - all with minimal editing and post production. Shoot more enjoyably, share more quickly with Fusion.
Regular Price: $147
Free with Storytelling
Go behind the scenes for the making of a full short film from shoot to edit. Download the files from the shoot to follow along. This project is a great way to see how Brandon solves challenges in the real world and how he brings it all together into a final video.
Regular Price: $197
Free with Storytelling
The iPhone Filmmaker is another start to finish film project shot entirely with the iPhone. If this is your primary filmmaking tool then you can get a lot of ideas and practical things you can do to make the most when shooting with an iPhone.
Regular Price: $197
Free with Storytelling
The DJI Pocket 3 is a tiny powerhouse of a camera. Learn how Brandon uses this to capture cinematic footage for his videos and YouTube channel in this fun training.
Regular Price: $97
Free with Storytelling
Frequently Asked Questions
How long will I have access to the course?
You'll have lifetime access to all course materials, including any future updates or additional content.
Is this course only for travel videos?
Not at all! While many examples come from travel contexts, the framework works for any unscripted content—family videos, event documentation, daily vlogs, client work, and more.
What editing software do I need?
The principles work with any editing software. We include examples in Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve, but the concepts transfer to any platform—even mobile editing apps.
I'm not a technical person. Will this be too advanced?
This course focuses on storytelling principles rather than technical skills. In fact, many students find this approach liberating precisely because it doesn't require technical expertise.
Will this work for footage I've already shot?
Absolutely! One of the core strengths of this framework is its ability to find story potential in footage that was never planned to go together.
How much time will it take to see results?
Many students complete their first project using the framework within a weekend. The full course takes about 8 hours to complete, but you can immediately apply individual concepts to your projects.
What equipment do I need for this course?
You can apply these techniques with any camera, from smartphones to professional cinema cameras. This course focuses on storytelling principles rather than specific gear.
I'm a beginner filmmaker. Is this too advanced for me?
Not at all! This course is designed to help filmmakers at all levels develop their storytelling instincts. In fact, many students find that learning these techniques early saves them years of frustration.
How is this different from other filmmaking courses?
Most filmmaking courses teach techniques designed for controlled environments with scripts and planning. This course specifically addresses the challenges of creating compelling stories when you can't predict or control what's happening in front of your camera.
About Brandon
Brandons Films
Brandon's Collaborations + Live Events
Testimonials / comments / reviews
FAQ
One of the greatest feelings you can get from making videos is sharing them.
The biggest problem is knowing how to turn all of your footage into a story that keeps people interested long enough to watch the whole thing.
It's even harder when you're shooting random unscripted moments in your life.
This leads to hard drives and camera rolls full of trapped videos that never end up seeing the light of day.
So many unshared moments and untold stories.
Brandon love filming everything that captures his attention - but something you probably don't know is that he doesn't shoot his films with everything planned out in advance.
This style of shooting forced him to come up with a very unique way of turning random and unconnected clips into a cohesive and interesting story.
As soon as he figured this out and began to refine his unscripted storytelling style his work began getting noticed.
Storytelling is the foundation of his filmmaking. Every other skill and technique is based on it.
Unscripted Storytelling is the best way to rescue all of those unused unscripted moments that are trapped on your hard drive or camera roll.
2.9 GB of clips from each of the 6 scenes
DaVinci Resolve timelines with the clips loaded
Easily follow along in the timeline breakdowns
“Over The Shoulder” view of the making of the film
Learn how + why each shot was captured
See the timeline and editing, shot by shot
Shoot a complete film start to finish with your iPhone
Covers shooting + editing
Also covers directing, story + much more $197 value
This bonus is only available for the single payment in full. It’s not available in the payment plan
This bonus is only available until [wpdts-month-name] [wpdts-day zero="no" days_suffix="yes"] [wpdts-year]
See more here:
https://theiphonefilmmaker.com/
Brandon uses a Sony A7S III, a GoPro Hero 11, an Insta360 RS2, and an iPhone 13 Pro.
The lessons are designed in such a way that you can follow the instructions on various camera models and phones. If you have any questions regarding whether or not this is a good fit for you, please click here.
We provide you with DaVinci Resolve, pre-linked timelines, and clips. This way, it’s very easy for you to follow the duration of each element.
DaVinci Resolve is a free software that can be downloaded here.
Yes, there are two plugins available, and both of them offer free versions. One of the plugins is specifically designed for 360-degree content, while the other plugin assists in seamlessly blending your transitions. More information about these plugins is provided in the course, and I want to emphasize that they are free to use.
The Fusion course itself has a duration of approximately 3 1/2 hours. Depending on your schedule, you have the option to immerse yourself in the material and complete it over a long weekend spanning two or three days. Alternatively, you can take a more relaxed approach by pacing yourself and applying one lesson per day, which would take around 2 to 4 weeks to complete. The best part is that you can proceed at your own preferred pace.
Upon enrolling in the Fusion Filmmaking program, you will receive lifetime access to the course content as well as any future updates. Brandon, being a lifelong filmmaker, is committed to staying up-to-date with the latest advancements in film production. He continuously explores new techniques and tools to enhance his own filmmaking endeavors. Rest assured that he will be sharing these valuable discoveries with you for an extended period of time.
Please email us any questions. We’re improving this program each day.